The new KING Utility Iron is now offered in a ONE LENGTH variation.Sharing it's technology with it's variable-length counterpart, the ONE LENGTH is designed and based around a 7 Iron length (37.5")The benefit of using ONE LENGTH irons throughout a set is consistency through a repeatable set up, if every club is the same length, you set up behind and address the ball exactly the same for every shot. Giving you, the golfer a feeling of confidence. Your swing doesn't change, the shaft doesn't change. What changes between clubs in the head weight and loft. After indepth analysis of a wide variety of swing speeds and handicap levels, the shorter length utility length club saw greater play-ability and accuracy compared to it's regular length counterpart.